YEAH – Young Entrepreneurs Amplifying Horticulture is powered by three inspiring organizations, Rijk Zwaan, The Embassy of the Netherlands in South Korea and Priva. We aim to inspire and educate young generation that horticulture offers much more career opportunities and sustainable growth than one would think.
We, Rijk Zwaan, Priva and The Netherlands Agricultural Network team at the NL Embassy in South Korea, have joined forces to inspire the next generation of horticultural talent. Our knowledge, passion, and global connections will show young people a fresh look at the horticulture showing that it’s innovative, global, full of opportunities and so much more than many young people expect or think.
It’s collaboration. tech. science. global impact. the future.
As Rijk Zwaan, we are one of the world’s top vegetable breeding companies. With more than 4,200 employees in over 30 countries and seeds sold in more than 100 countries, we develop over 2,000 vegetable varieties by investing around 30% of our annual turnover into research and innovation. People are at the heart of our company: our primary mission is not only to offer high‑quality seeds worldwide, but also to provide our employees with stable, enjoyable jobs and good working conditions. In 2024 we celebrated our 100th anniversary.
As Priva, we lead the world in smart climate and automation technology for greenhouses and indoor farms. We turn these challenges into profitable solutions: designing food valleys, green belts, and transforming brownfields into productive growing areas. Combine water management, fertigation, climate control, sensing, and AI to make production predictable and efficient. Being strongly committed to supporting the next generation of growers to become successful entrepreneurs. Active in markets like South Korea, we support projects from concept to operation. 70 years of proven innovation. Built for real results.
As the Netherlands Agricultural Network team at the NL Embassy in South Korea, we strengthen international cooperation and connect Korean partners with Dutch expertise. Korea is one of the Netherlands’ most important trade partners in Asia, with over a billion euros in goods exchanged each month — a testament to our strong and growing relationship.
Together, we believe in empowering young people, creating learning opportunities, and showing how science, technology, and international cooperation can transform horticulture.
Through YEAH, we aim to spark curiosity, open career paths, and inspire future leaders who will help build a resilient, sustainable world.
Are you ready to join us?
Find more details How to Participate here