Welcome to the YEAH Online Innovation Competition! Ready to turn your ideas into impactful solutions? This guide will help you choose the right challenge, define your audience, and create a winning plan. Follow these steps to stand out!
✅ Step 1: Choose a Good Challenge & Opportunity A strong challenge is the foundation of your idea. Here’s how to pick one:
Look for Real Problems: Explore issues and opportunities in the food chain: farming, processing, distribution, retail, food safety, sustainability.
Check Relevance: Does it connect to food security, safety, or health (SDG 3)?
Assess Impact: Will solving this problem help many people or improve the environment?
Feasibility: Can your team realistically create a solution with available resources?
💡 Pro Tip: Start by asking: “What frustrates people in the food production industry? What can we improve?”
✅ Step 2: Define Your Target Audience Your idea must serve a specific group. To define them:
Who is Affected? Farmers, students, restaurants, families, etc.
What Do They Need? Lower costs? Safer food? Easier access?
Gather Insights: Use surveys, interviews, or online research to understand their habits and pain points.
Example:
Problem: High meat consumption → Target Audience: Young Koreans who want healthier diets but love traditional flavors.
✅ Step 3: Craft Your Big Idea Your Big Idea is the unique solution to the problem. It should be:
Innovative – New approach or technology
Impactful – Improves lives or the environment
Simple to Explain – One sentence should describe it
Examples:
AI-based school meal safety system using image recognition
Plant-based Korean dishes for public health
Formula: Problem + Insight + Creative Solution = Big Idea
✅ Step 4: Build Your Implementation Plan Your plan shows how you will make it happen:
Step 1: Build the Solution: What tools, technology, or partners do you need?
Step 2: Test & Launch: How will you test your idea? Where will you start?
Step 3: Scale & Sustain: Can it grow? How will it stay eco-friendly and socially responsible?
Example Plan:
Develop a prototype app for smart greenhouses
Partner with local farmers for testing
Expand to rural communities nationwide
✅ Step 5: Prepare Your Deliverables Your submission is your chance to shine! Make sure it’s clear, concise, and visually appealing.
Here’s what you need:
Video (Under 3 Minutes): Tell your story in a short, engaging video. Highlight the problem, your Big Idea, and why it matters. Keep it simple and authentic—no need for fancy production, just clarity and passion.
Presentation (Max 7 Slides): Structure your slides to guide the judges through your journey: Problem → Target Audience → Big Idea → Implementation Plan.
Infographic (Max 2 Pages): Use visuals to summarize your concept. Think diagrams, flowcharts, or key stats that make your idea easy to grasp at a glance.
Optional Extras: Mock-ups, prototypes, or design sketches can make your idea more tangible. If you have them, include them!
💡 Pro Tip: Judges love clarity. Avoid jargon, use visuals, and make sure your materials tell a compelling story.
🚀 Ready to Compete? Use this guide as your roadmap. Focus on real problems, define your audience, create a big idea, and plan for impact. For more questions, ask us at the Contact page or email yeahhorti@gmail.com.