YOUNG ENTREPRENEURS AMPLIFYING HORTICULTURE

YOUNG ENTREPRENEURS AMPLIFYING HORTICULTURE

•

YOUNG ENTREPRENEURS AMPLIFYING HORTICULTURE •

Join YEAH and become part of a global movement driving innovation in horticulture. Learn from experts, connect with industry leaders and turn your ideas into impactful solutions.

Why YEAH?

about YEAH

YEAH is more than just a program.

It is your gateway to broadening your horizons in the world of horticulture. Through hands-on competitions, expert guidance, field trips and international networking, we believe you will get to build a meaningful footprint in a real horticulture career.

Who Can Join YEAH?

YEAH is designed for students and young professionals who are exploring their future in the horticulture industry.

  • Open background: Agriculture, horticulture, economics, marketing, finance, or related fields — All backgrounds are welcome

  • Right mindset: You are innovative, motivated, ambitious, eager to learn, grow and challenge yourself.

  • English required: The program is mainly in English, so you should feel comfortable using English for speaking, listening, reading and writing.

About the program

phase 1. Inspire

  • Discover diverse career opportunities across the horticulture industry

Sharing from individuals working in different roles in the horticulture sector.

  • 6-Week Online Innovation Competition

Work in teams of two people to pitch an innovative business idea on Food safety, food security or SDG 3 – Good health & Well-being.

  • Talkshow: Sustainable horticulture & long-term opportunities for young people

Inspiring events at universities in South Korea.

PHASE 2. Engage

  • Top 10 teams from the Online Innovation Competition advance to this phase.

  • Innovation in Horticulture & Entrepreneurial Excellence (2 days)

Visiting smart farms and innovative retailers to gain real insights and refine your business ideas.

  • Workshops & Pitch Day

Hands-on sessions to make your plan practical and perfect your pitch, followed by team presentations to the assessment board.

Networking event to connect with industry experts and peers.

PHASE 3. EXPERIENCE

  • Final winners advance

Only one top team from the Engage phase moves into Experience.

  • One‑on‑one orientation

Individual sessions to understand you and your career goals.

  • Real‑horticulture opportunities

Access internship, traineeship or mentorship opportunities with program initiators

yeah initiators

Rijk Zwaan · Priva · The Netherlands Agricultural Network team at the NL Embassy in South Korea ·

Rijk Zwaan · Priva · The Netherlands Agricultural Network team at the NL Embassy in South Korea ·

Instruction Guide for YEAH Participants

Ready to shine in the YEAH Online Competition? This guide helps you choose challenges, define your audience, and craft a winning plan. Follow the steps and make your idea stand out!

Topics & Ideas for the Online Competition

Need inspiration for your YEAH submission? Explore sample topics in sustainability, health, and tech. Use these ideas as a springboard to create your own unique, impactful solution.

How We Assess Your Ideas

We use the Innovation Challenge Rubric to evaluate creativity, feasibility, and impact. This structured approach ensures fairness and helps you understand what makes an idea stand out.

Ready for your innovative business idea?

Frequently asked questions